Digital Marketing Manager/ Growth Hacker

Tipologia : Altre offerte di lavoro

Contratto : Temporaneo

GoodBuyAuto, an innovative used cars e-commerce platform is looking for an experienced digital marketing professional with a growth hacker mentality to lead companyâ€(TM)s explosive growth. We are looking for results oriented “go-getter,” obsessed with metrics and analytics, relentless about improving marketing effectiveness, lead generation and online conversions. The ideal candidate can take the reins to accelerate growth and user acquisition through paid online media, content, social and email marketing and best-in-class user experience. Will only consider candidates with 5+ years of hands-on digital marketing experience in an e-commerce B2C environment.

What youâ€(TM)ll be doing:

• Working alongside company founder to execute on the strategic objective of becoming Italyâ€(TM)s leading automotive marketplace
• Developing digital marketing and media strategies with full accountability for digital marketing budget with the goal of minimizing the cost of acquisition and growing quality leads
• Managing operational marketing plans with specific attention to budget efficiency, optimized mix of marketing channels and a testing roadmap
• Driving growth and customer acquisition through hands-on management and optimization of Google AdWords, Facebook Ads and Content Marketing, Vertical Search Engines and other relevant channels
• Developing new creative approaches to user acquisition and testing new marketing channels with the objective of finding new profitable channels
• Overseeing UI/UX and SEO optimization work and interfacing with the web development team
• Launching email marketing program supporting user acquisition and retention; good knowledge of marketing automation software a plus
• Where appropriate, building and managing a network of external partners, suppliers and agencies to assist in marketing execution

Qualifications:

• Demonstrated success in driving growth and user acquisition in B2C e-commerce environment
• 5+ years of experience in digital marketing and growth hacking
• Strong understanding of digital marketing strategy and key acquisition channels
• Data driven with strong analytical skills: ability to understand, analyse and explain all key marketing drivers, what impacts them
• Ability to think strategically and execute tactically
• Collaborative attitude that enables cross-functional interaction in a fast-paced and dynamic environment
• Entrepreneurial and proactive mindset, ability to operate under pressure and get things done
• Capacity to anticipate, identify and resolve problems autonomously
• Extremely strong communication skills: ability to present and explain marketing strategy to senior management, investors and partners
• University Degree preferably in marketing or management
• Bi-lingual proficiency in English and Italian, another European language a plus
• Automotive sector experience a strong plus

Compensation will include base salary plus performance bonus plus an important component in companyâ€(TM)s stock option plan.

To apply, please, send your motivation letter and CV